Managing Partner
An'Drea Denman
Born May 19,1984 is a results oriented reliable and dedicated to efficiency individual. She grew up loving all sports and by High-School had immersed herself in the idea of becoming a sports mogul. This dream led her to the University of Southern California where she received a degree in Sports Management with a Minor in Sports Marketing. After interning and working for several reputable Sports Agencies and outlets,she used the knowledge obtained to acquire key long-term business relationships. With the utilization of these tools she then branched out,working on several projects within the NBA, NFL and MLB. During that time she was able to diversify her portfolio with increased participation and or helping in the organization of events such as NBA Read To Achieve/Stay In School Program, NBA Summer Pro League, NFL Super Bowl Bowling Classic/ NFL Pro Bowl Charities Golf Classic, along with numerous individual athlete personal charity organizations.
In recent years while pursuing her Master's degree in Sports Administration, she has also vigorously pursued one of her other passions of writing. Having had articles on athletes such as NBA Superstar Greg Oden and NFL Hall Of Famer Sterling Sharpe being published.
With her expertise in administration, management,marketing and delegation skills she decided it was time to go into business for herself. So in 2011 along with her business partner De'Andra Alex the business side of A Life In Sports was formed.
Born May 19,1984 is a results oriented reliable and dedicated to efficiency individual. She grew up loving all sports and by High-School had immersed herself in the idea of becoming a sports mogul. This dream led her to the University of Southern California where she received a degree in Sports Management with a Minor in Sports Marketing. After interning and working for several reputable Sports Agencies and outlets,she used the knowledge obtained to acquire key long-term business relationships. With the utilization of these tools she then branched out,working on several projects within the NBA, NFL and MLB. During that time she was able to diversify her portfolio with increased participation and or helping in the organization of events such as NBA Read To Achieve/Stay In School Program, NBA Summer Pro League, NFL Super Bowl Bowling Classic/ NFL Pro Bowl Charities Golf Classic, along with numerous individual athlete personal charity organizations.
In recent years while pursuing her Master's degree in Sports Administration, she has also vigorously pursued one of her other passions of writing. Having had articles on athletes such as NBA Superstar Greg Oden and NFL Hall Of Famer Sterling Sharpe being published.
With her expertise in administration, management,marketing and delegation skills she decided it was time to go into business for herself. So in 2011 along with her business partner De'Andra Alex the business side of A Life In Sports was formed.
Managing Partner
De’Andra Alex
Born March 5, 1979 is a professionally diverse individual who has taken skills from each industry that she has excelled and become successful in, to help form A Life In Sports.
Having a passion for many things she used her free spirited nature to take her on a journey in life that helped her assess what she truly had a love for. Not wanting to conform to the trend of settling for a job just to pay bills, she tried everything that interested her. On this quest she formed a melting pot of experience. A love for the entertainment industry took her down the pathway of music and television in Hollywood California , and ultimately took her to Atlanta, GA. It was there where she took on the corporate world and became an executive administrative assistant for financial powerhouse, Fidelity Investments. It was behind the office desk when she realized that she wanted to work in a field that she had to put on hold due to early motherhood, sports.
In order to fully take the bull by the horns she needed to intern. She left Fidelity and took up bartending to support herself while she pursed her dreams. Internships became the gas to her drive. The success and demand for her skills in bartending allowed her access to free time which helped her quantify her internships, while sustaining her family.
Her first internship was at 680 The Fan in Atlanta, Georgia where she covered NBA events, Naismith Awards and NASCAR diversity events.
She became a freelance writer landing multiple placements with DUB Magazine, Dime Magazine, VIBE and Hoop Magazine. The reviews of her first feature article on NBA player Al Harrington, awarded her the cover feature on the next issue with R&B Super Star, Ciara. It is in this issue she also had the number one draft pick for the Houston Texans, DE Mario Williams.
Still using the platform of bartending her journey took her to Charlotte, North Carolina where she currently lives. DeAndra knew that Charlotte was a big enough market, yet small enough for her to open some doors. Using her journalism and sports radio portfolio she landed an internship with the Charlotte Bobcats for one year. Now her fifth season in player level public relations she happily decided to partner with Andrea Denman and utilize her contacts and relationships that she has nurtured, to build a powerhouse dealing with player imaging and lifestyle management called, A Life in Sports.
Born March 5, 1979 is a professionally diverse individual who has taken skills from each industry that she has excelled and become successful in, to help form A Life In Sports.
Having a passion for many things she used her free spirited nature to take her on a journey in life that helped her assess what she truly had a love for. Not wanting to conform to the trend of settling for a job just to pay bills, she tried everything that interested her. On this quest she formed a melting pot of experience. A love for the entertainment industry took her down the pathway of music and television in Hollywood California , and ultimately took her to Atlanta, GA. It was there where she took on the corporate world and became an executive administrative assistant for financial powerhouse, Fidelity Investments. It was behind the office desk when she realized that she wanted to work in a field that she had to put on hold due to early motherhood, sports.
In order to fully take the bull by the horns she needed to intern. She left Fidelity and took up bartending to support herself while she pursed her dreams. Internships became the gas to her drive. The success and demand for her skills in bartending allowed her access to free time which helped her quantify her internships, while sustaining her family.
Her first internship was at 680 The Fan in Atlanta, Georgia where she covered NBA events, Naismith Awards and NASCAR diversity events.
She became a freelance writer landing multiple placements with DUB Magazine, Dime Magazine, VIBE and Hoop Magazine. The reviews of her first feature article on NBA player Al Harrington, awarded her the cover feature on the next issue with R&B Super Star, Ciara. It is in this issue she also had the number one draft pick for the Houston Texans, DE Mario Williams.
Still using the platform of bartending her journey took her to Charlotte, North Carolina where she currently lives. DeAndra knew that Charlotte was a big enough market, yet small enough for her to open some doors. Using her journalism and sports radio portfolio she landed an internship with the Charlotte Bobcats for one year. Now her fifth season in player level public relations she happily decided to partner with Andrea Denman and utilize her contacts and relationships that she has nurtured, to build a powerhouse dealing with player imaging and lifestyle management called, A Life in Sports.
